Friday, October 24, 2008

Producer: Dia Darcey

To be a blockbuster hit, the movie would be cited as new, the biggest of the century, "you won't believe your eyes," huge effects, and would include familiar and talented actors/actresses. It wouldn't have sex--you don't need it if the dialogue and tension in other places is involving enough!

However, if I were to make a blockbuster hit for this year, it wouldn't matter as much what the movie was about as how well I would promote it. Regardless of whether it was a film version of a book, a comic, or another film, or a sequel to another blockbuster, or a completely new script--the promotion would be the point.

I would put out a 10-second exciting preview about a year before it released--NOT earlier. Audiences forget about things if they are further away than a year release date. 6-months before, promotion would go crazy. I would use the Internet to get audiences involved like the Blair Witch Project and Batman: Dark Knight did, and the theatre previews would be filled with my teasers. I would follow a few other surprisingly hot movies' examples in putting fliers and information into the hands of normal people like taxi drivers, waiters, etc., in order to get the word of mouth moving. I would NOT make a McDonalds toy. Ughh, lame.

No comments: