Good, Bad and Ugly Ads

With all the noise in advertising, the important thing about an ad is that it captures attention. So good ads get attention, and bad ads don't, right? There is a fine line, however, between good-interesting and compelling and scary-disturbing compelling. Let's take a look:

GOOD:



Wow, this ad is scary, unsettling and memorable. Really cuts through noise. But is it too disturbing to be "good?"


BAD:




This ad is interesting, but not compelling enough to grab attention.





UGLY:
These might be "good," but I think they are just disturbing. Too disturbing to make me remember the product, I think.