“Some are born great, some achieve greatness, and some hire public relations officers.”
--- Daniel J. Boorstin,
American social historian and educator, 1914
Image consulting is not ethical, because making something appear as something else in order to promote it is deceit. I realize it's been going on for hundreds, even thousands of years, but the extent to which this "arrangement of truth" is use is becoming ridiculous. The scandal with Condoleeza Rice shaking an actual dictator's hand and referring to him as a champion of democracy came about because of his excellent PR program.
"PR Specialists make flower arrangements of the facts, placing them so that the wilted and less attractive petals are hidden by sturdy blooms”
-- Alan Harrington
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