I think advertising IS useful. Though it MAY influence us to want things we didn't previously desire (well, of course--that's what it's TRYING to do), it also informs us about HOW and WHERE to buy things we need.
I needed to buy my Dad something for Christmas... how would I know what he wants?! I opened up an "Outdoor" magazine, of course, because I knew that the advertisements inside would be things he would like and wouldn't buy for himself. From there I just had to pick something in my cost bracket, and I was done!
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